top of page

Clear plates, clear morals – the role of a food test lab in meeting new consumer demands!

We are undergoing an age where the dining table becomes a debate ground for transparency and personal well-being. As a result, food brands also face a substantial paradigm shift in consumer demands. That’s why, you can’t remain negligent about the role of a food test lab.  The once intuitive relationship between food producers and consumers has evolved into an unfamiliar dialogue. This is induced by a growing predilection around health, hygiene, nutritional values, bio-friendliness, and moral conscience. Such a revolt urges brands to keep pace. Willfully respond and reimagine your brand in alignment with these tumultuous tides.

 

 

Liberty is everything for the conscious foodie.

 

We are talking about a consumer who is more alert and doubtful of the origins, ingredients, and repercussions brought by their food. This demographic is not just a niche market; it is the default. If you are wise enough to realign according to this omnipresent behavior, you can become the relevance factor for a massive segment. People who die for value, rather than chasing discounts. The lavish, urban, in-sync, and uncompromising foodie is bombarded with a humongous amount of resources. He and she have become adept at escaping the marketing fluff. Generous actions ring louder than the most gorgeous campaigns we’re flooded with 24x7.

 

 

The explosion of food delivery platforms has built up promising outlets for grabbing eyeballs.

 

But with these opportunities are trickier than you might feel. The digital ecosystem is crowded, and the idea that you’ll remain an X-factor with just momentary applause is a blatant lie. Even in the intangible virtual reality, consumers always stand for meaning. Leverate these platforms, by telling powerful, relatable stories – hard selling is dead! Systematically analyze your products inside a food test lab. And you’ll be the one capturing the hearts and wallets of the millions of these emerging food enthusiasts.

 

 

As we gaze into the upcoming days, the potential for the food manufacturing sector is immense.

 

Yet so are the threats! The global population is projected to outburst. Maintaining a delicious flavor without jeopardizing the sustainability parameters will feel like a rock-climbing task.

 

The vegan meals market is poised for remarkable growth in the coming years. 

 

The global estimate is predicting a copious jump from $2,186.9 million in 2023 to an impressive $3,771 million by 2033. This is fueled by a broadened awareness of the pros of vegan diets, apprehension for our beloved planet, and despise against animal cruelty. Locations like the US, UK, China, and India are deliberately adding up to this expansion, each with its unique driving forces. Such as belief systems, social motivation, and voluntary choices.

 

The potential of the faba bean protein market is also truly something to behold. 

 

It has an anticipated value of $85.6 million by the end of 2032, flourishing at a CAGR of 4.2%. The fact that this market will be facilitated by the plant-based protein trend sounds cool to us. High protein content with a neutral flavor, makes it a fascinating option at the disposal of brands.

 

Buckle up for the projected incremental momentum of $11.3 million from 2025 to 2028. Consumption is primarily gaining traction in eastern and southern regions of Asia.

 

Technological vogues in food production, such as lab-grown meat or vertical farming are indeed a breath of fresh air. But, these will also require far-flung acceptance and regulatory modifications. Anyways, haven’t you heard of our NABL-certified food test lab in India?

 

 

With every brand claiming to be green or organic, consumers are fed up with greenwashing and hollow claims. 

 

Building and nourishing relationships demand a relentless dedication to authenticity and unjudgemental, open-ended communication with the people you serve. Rigorous scrutiny from an accredited food test lab can serve as the lifeblood of this commitment.

 

 

This includes checking for microbial contamination such as Salmonella, E. coli, and Listeria, chemical residues like heavy metals or pesticides, and allergens including gluten, nuts, and dairy.

 

Beyond these, there's a growing emphasis on testing for environmental contaminants and genetically modified organisms (GMOs), reflecting broader consumer concerns about shelf-life and natural components.

 

A responsibility you must not overlook.

 

It's a diligent methodology, recognizing probable detrimental substances before they penetrate the market everywhere. Thereby protecting our millions of lives and your brand's integrity in the long run.

 

 

There's a silver lining to the labor and complications involved in this procedure. Let’s overcome all barriers. We encourage a marketplace where honesty, quality, and goodwill are inextricably linked with one another.

 

Reenergize your brand with Atharva's leading food test lab in India – here pioneering science meets culinary delights. Join this network of forward-thinkers like yourself!

15 views0 comments

Comments


bottom of page